How to deliver your blog.
1) Keep your postings/blogs short. I recently wrote a blog and it got too long…I was rambling on and wanted to tell the world everything had to say. When I finished…I broke the blog into two blogs then cleaned up the beginnings and endings. Then I added a link from one to the other so people can read the related article. And lastly, I scheduled them to publish 2 weeks a part. The information is not timely, just informative.
Readers don’t have a lot of time to read. I know I don’t. If it’s more than 15 lines of text, I don’t read the rest. I’m done.
In a blog get your point across and ask for business.
2) With most blog services you can set the blog to publish at different times. Don’t post blogs all at the same time. Readers get overwhelmed with information. Also it’s easier to track the results if you spread out the publishing of blogs.
3) Create a good subject line on your blog so readers will open it. Be vague and short. It creates curiosity.
FYI: I wrote this blog on 1/2/12 and will have it post 4 weeks from now. I have 2 other blogs posting a few weeks before this one.
Need a blog to express your views, to stay in front of your clients and potential clients? Contact me, Samuel Little of Samuel Little Graphic Design (804) 601-0545 fro a free consultation on your options for blogging.
Samuel Little Graphic Design provides 3 cores services to small businesses in Chesterfield County, Virginia:
• Website Development
• Print Design Services
• Marketing and Advertising
Need to streamline your marketing efforts? Confused as to what to do next? Give Samuel Little, President of Samuel Little Graphic Design a call (804-601-0545) for a free consultation to discuss your next step in marketing your business, product or service.
