Restaurant Marketing

Here's an article from Pizza Marketplace. They make very good points about the restaurant marketing services that we provide. They're talking about the pizza industry and how selling pizza-by-the-slice has its challenges in marketing and ROI. These same marketing practices go for other non-pizza restaurants as well. Best practices for marketing pizza-by-the-slice to customers The strategy behind marketing pizza-by-the-slice comes down to grasping one big-picture perspective (true for marketing any item with a low price point and high level of customization): Every tactic used to market pizza-by-the-slice should focus on increasing...

This article speaks on security, mobile apps and mobile payments. While it speaks of Starbucks and how they are able to corner the market on millennials using their app more than anyone else...it all comes down to starting early in the game and having a product that consumers thrive for and all the while making the app compelling like Greene Turtle Restaurants (I thought Greene Turtle was car wax hmm). The article speaks of restaurant apps and rewards. Just the type of services that we provide to our restaurant customers....

By Noah Glass, founder and CEO, Olo July 30, 2015 Source: http://www.mobilepaymentstoday.com/blogs/can-mobile-boost-the-digital-ordering-experience/ Digital ordering has gone through several waves of evolution over the past 15 years, starting with online ordering as the only ordering channel and now spanning multiple ordering channels, with mobile shining in the spotlight. But is mobile the key to digital ordering success? The brief history of digital ordering helps to shed light on the rise of mobile and its role in digital ordering today and in the future. Digital ordering in the restaurant industry began with...