Marketing Tips

The 5 A's from Dave Saunders with Madison & Main Advertising Agency, Richmond, Virginia, USA If you’ve read the Weekly Report for some time now, you may be familiar with the 5 A’s of Marketing. More than a decade ago, I essentially categorized five different ways that companies should communicate brand messaging to their customers. I called it the 5 A’s; Attention, Access, Authority, Affinity, and Acclaim. Attention is all the ways marketing can grab attention — TV, radio, billboards, etc. Access is direct access to your target market, i.e....

VIDEO: Hear what Samuel Little, president of SLGD has to say about marketing and advertising your business. Trends, strategies, and examples from Samuel Little with over 30 years of marketing and advertising experience for solo entrepreneurs and small businesses. The video is long but there is a lot of information that you will either learn and or confirm that what you are doing is right or wrong. All of the things that Samuel said in this video still holds true in 2021. Get a quick start on not only marketing...

Chris Fawcett presented today at the Chesterfield Chamber of Commerce, October Ask the Experts about how to get leads from your website. And most importantly tips on how the build the best mobile website. Those of us in the website development industry like SLGD need to be reminded of trends in website development. Third Marble Marketing provides Google Ads Management Designed For Small Businesses. SLGD works with Third Marble to provide Google ad services for its clients. If you didn't go to this meeting you missed an opportunity to know...

The first failure of starting a business. Not creating a business plan. Aw, I don't need a business plan, I'll learn as I go. We find too often that without a vision, a mission and a plan the business can fail. After creating a business plan you find that the business is not doable. Starting a venture is serious. A business plan is a road map. It's a living document. All the things you put in a business plan will be your mission, your purpose, all of your thoughts, ideas,...

Don't throw away your money. Be very careful this year in spending your marketing dollars. I see so many businesses spending dollars on advertising products that either in my opinion does not work or is not clearly marketing to their target. It sounds good in theory and makes sense but not really. Don't be spontaneous in marketing decisions. Think it through. If your contacted by a rep over the phone have them send you the materials via email so that you can make an informed decision. Tips: -First, before costs,...

Why is blogging so important to your business? By providing valuable information to share with your clients and the public it allows you to be the expert in your field. Thus giving credibility to your services which result in sales. Blogging also helps with your search engine optimization by having fresh content on your site and other places, giving you higher search rankings and building your keyword regiment. People love (current) helpful information and search engines eat up fresh content. With our plans not only will you blog but your...

How to deliver your blog. 1) Keep your postings/blogs short. I recently wrote a blog and it got too long...I was rambling on and wanted to tell the world everything had to say. When I finished...I broke the blog into two blogs then cleaned up the beginnings and endings. Then I added a link from one to the other so people can read the related article. And lastly, I scheduled them to publish 2 weeks a part. The information is not timely, just informative. Readers don't have a lot of...

Make good decisions on what types of marketing avenues you should take. Don't be spontaneous. Think it through. If it looks like too much work to figure out if this is a good marketing opportunity and all of the things that should come along with it then, maybe it's not a good marketing opportunity for you. You should have a process in place to handle these types of decisions. To ask the questions, to have the other leveraging marketing opportunities in place, if it fits the criteria and then to be...

When sponsoring an event you need a strategy. Here are some items and tips before sponsoring and event (not in order of thought process): 1) Where is the event being held? Note: Is the event in your geographical target market? Think of travel, boarding and dining expenses to attend. 2) Are the attendees in your target market? Note: Will you benefit from the attendees at the event? 3) How many attendees will be attending? Note: The amount and quality of attendees are important 4) Is the price for the event...

Hello, Wow! Pretty nice web site at http://www.89paint.com I see you sent out this email marketing campaign to people you know. Tips/Comments on your email marketing: 1) Readers are going to scan your e-newsletter/email. They're not going to take the time to read a whole block of text. 2) It's better to get your point across in the first sentence and put your services in bullet points. Don't be shy. 3) Have links to your web site about specific offers or testimonials with in the text of the email. 4)...