Can mobile boost the digital ordering experience?
Aug 6 , 2015
By Noah Glass, founder and CEO, Olo July 30, 2015 Source: http://www.mobilepaymentstoday.com/blogs/can-mobile-boost-the-digital-ordering-experience/ Digital ordering has gone through several waves of evolution over the past 15 years, starting with online ordering as the only ordering channel and now spanning multiple ordering channels, with mobile shining in the spotlight. But is mobile the key to digital ordering success? The brief history of digital ordering helps to shed light on the rise of mobile and its role in digital ordering today and in the future. Digital ordering in the restaurant industry began with...