Marketing Articles

The 5 A's from Dave Saunders with Madison & Main Advertising Agency, Richmond, Virginia, USA If you’ve read the Weekly Report for some time now, you may be familiar with the 5 A’s of Marketing. More than a decade ago, I essentially categorized five different ways that companies should communicate brand messaging to their customers. I called it the 5 A’s; Attention, Access, Authority, Affinity, and Acclaim. Attention is all the ways marketing can grab attention — TV, radio, billboards, etc. Access is direct access to your target market, i.e....

VIDEO: Hear what Samuel Little, president of SLGD has to say about marketing and advertising your business. Trends, strategies, and examples from Samuel Little with over 30 years of marketing and advertising experience for solo entrepreneurs and small businesses. The video is long but there is a lot of information that you will either learn and or confirm that what you are doing is right or wrong. All of the things that Samuel said in this video still holds true in 2021. Get a quick start on not only marketing...

Local marketers work best because they have a reputation to uphold in their local business communities. And more so, if they are referred by someone. Out of town marketers that don't know you, don't know your market and if they don't meet with you most likely they are not a good fit for you and are out to make a sale. SLGD is a local Richmond/Midlothian Virginia marketing company that meets with client's to review marketing needs, reviews budgets, workflow, scheduling and follows up with marketing and technology trends and...

SLGD SSL Offer: The Internet has become a volatile environment in were we have to take proper measurements to secure your website investment.The Internet has become a volatile environment in were we have to take proper measurements to secure your website investment. Not only do I want your investment protected but Google does too. Google wants every website protected with an SSL certificate. This will help in these ways: 1) Google is requiring that all websites be secured with an SSL - they will boost rankings if you do so....

Starbucks Rolls Out Mobile Ordering Nationwide September 22, 2015 Starbucks Coffee Company announced the nationwide availability of Mobile Order & Pay on iOS and Android devices, a new feature of the popular Starbucks mobile app that allows customers to place and pay for their order in advance of their visit and pick it up at a participating Starbucks location. Read more... SLGD is inline with this offering to local independent restaurants. Offering online ordering services to local restaurants with managed marketing. Our services include iOS and Android apps, Facebook ordering...

Here's an article from Pizza Marketplace. They make very good points about the restaurant marketing services that we provide. They're talking about the pizza industry and how selling pizza-by-the-slice has its challenges in marketing and ROI. These same marketing practices go for other non-pizza restaurants as well. Best practices for marketing pizza-by-the-slice to customers The strategy behind marketing pizza-by-the-slice comes down to grasping one big-picture perspective (true for marketing any item with a low price point and high level of customization): Every tactic used to market pizza-by-the-slice should focus on increasing...

With our restaurant online ordering system, members sign up and you get the customer's contact information to remarket to them unlike other restaurant online ordering services. Think about it... These other online order services that put your restaurant menu online and get a cut for every sale, are they sharing the customers contact data info with you? Most likely not. Why? Because when customer's use their system they keep ALL of the data...customer contacts AND their buying habits. Our restaurant online ordering services are different. Your restaurant online ordering website...

A 51.2 billion dollar industry. More and more people are eating out than in. It's inconvenience at home and travel when away. Here's an article from the Nielsen Newwire on the growth.  

This article speaks on security, mobile apps and mobile payments. While it speaks of Starbucks and how they are able to corner the market on millennials using their app more than anyone else...it all comes down to starting early in the game and having a product that consumers thrive for and all the while making the app compelling like Greene Turtle Restaurants (I thought Greene Turtle was car wax hmm). The article speaks of restaurant apps and rewards. Just the type of services that we provide to our restaurant customers....

In the U.S., consumers have traditionally used cards with a simple swipe. Unfortunately, magnetic stripe cards have proven susceptible to counterfeit fraud. EMV cards are stepping in as a more secure way to pay. These cards are equipped with a “smart chip” which is capable of much more sophisticated authentication than magnetic stripe cards. Essentially, there is a fully operating computer system embedded in every EMV card. The chip is tamper-proof, making the card nearly impossible to clone. Read more from NPS... If you want to know more or have...