E-Mail Marketing

Hello Client, I hope all is well with you all. Did you get my postcard a few weeks ago? Sorry, I wasn't able to make the outdoor living event you had recently. It was on my calendar. Good job on your first email newsletter! Can I offer you some suggestions and tips? Email newsletters are meant to take you to a website for more information. You have a brief article and put "...read more" at the end to link to your web site where the rest of the article is....

Hello, Wow! Pretty nice web site at http://www.89paint.com I see you sent out this email marketing campaign to people you know. Tips/Comments on your email marketing: 1) Readers are going to scan your e-newsletter/email. They're not going to take the time to read a whole block of text. 2) It's better to get your point across in the first sentence and put your services in bullet points. Don't be shy. 3) Have links to your web site about specific offers or testimonials with in the text of the email. 4)...

Potential Client: Here's a potential client that says we can't spend anything on advertising because of the down economy. Wellll, you've got to start somewhere and here it is. This potential client's email address is: MyName@hotmail.com One inexpensive tip: Just think about this. Every time you send out an email which is about how many a day (I sent out 39 email today - 021810)? You're advertising for hotmail (aol, comcast, verizon, earthlink, etc.) and not your company by using a hotmail email acct. and not your own MyName@MyDomainName.com One...

Hello potential client, Your web site, at a glance, looks great. But your e-newsletter needs improvement. Tips: A picture is worth a thousand words. Text is too small. In your next e-newsletter only have 2-3 offers/service sections; people don't have a lot of time to read everything. Remember this is a monthly e-newsletter, don't blow all of your information in the first month. The point of a e-newsletter is to: 1) keep your business on a "top of mind awareness" to the reader, 2) give important helpful tips with links...

Hello Potential Client, Thanks for your email. Your right, videos are becoming a part of web site design to bring in customers. As a web development company, we are exploring those opportunities right now...luckily you've contacted us at the right time. I would like to have a video for SLGD.com but first...I would need to get a script together and I'm a little camera shy. I feel that if I'm going to produce videos for a client, I would need to know the process first hand. Secondly, your first outreach...

I've noticed that I'm getting unsolicited emails in the form of an email newsletter from all over the country using my "services" email address. People are phishing everywhere during this time of economic downturn. So what should I do and what have I been doing? 1) Mark them as Spam - this helps your email software to determine if it is spam or not. But it's best to 2) Unsubscribe - unsubscribing takes you off the list - so you don't even receive the email to begin with. Next you...