Consultation

SLGD recently has joined two awesome services Zoom and Calendly to its communication processes. We have learned a few things from COVID. To streamline and to use our time wisely we will use Calendly for scheduling meetings and Zoom to facilitate meetings. We are getting back out into the public for in-person meetings but for where we can to save time we prefer to meet virtually. We'll use this technology for networking, 1to1s, and client meetings where necessary. We hope that you will not feel bad about our social distancing...

The first failure of starting a business. Not creating a business plan. Aw, I don't need a business plan, I'll learn as I go. We find too often that without a vision, a mission and a plan the business can fail. After creating a business plan you find that the business is not doable. Starting a venture is serious. A business plan is a road map. It's a living document. All the things you put in a business plan will be your mission, your purpose, all of your thoughts, ideas,...

It's best to have your DNS at the Domain and not the Host. Because your DNS is what controls connectivity to all website services ie hosting, website, email, etc. Websites and hosting can come and go. So if your DNS is at the domain then when changing hosts nothing has to change with the DNS. A DNS change; your website, email and etc can be offline for 4 to 24+ hours. If you are changing your hosts and your DNS is at the current host then the DNS has to...

Ok, yes, there's a lot to talk about. First thing to do is to determine who your clients are and how to reach them. Which I have a good idea on how to do that. This is the first thing to do before doing anything. If any of your other marketing companies suggest other wise they are taking you down the wrong path. All of these services below need to work together starting with your website. The website is the center of the universe. I can provide all of these...

Don't throw away your money. Be very careful this year in spending your marketing dollars. I see so many businesses spending dollars on advertising products that either in my opinion does not work or is not clearly marketing to their target. It sounds good in theory and makes sense but not really. Don't be spontaneous in marketing decisions. Think it through. If your contacted by a rep over the phone have them send you the materials via email so that you can make an informed decision. Tips: -First, before costs,...

How to deliver your blog. 1) Keep your postings/blogs short. I recently wrote a blog and it got too long...I was rambling on and wanted to tell the world everything had to say. When I finished...I broke the blog into two blogs then cleaned up the beginnings and endings. Then I added a link from one to the other so people can read the related article. And lastly, I scheduled them to publish 2 weeks a part. The information is not timely, just informative. Readers don't have a lot of...

Make good decisions on what types of marketing avenues you should take. Don't be spontaneous. Think it through. If it looks like too much work to figure out if this is a good marketing opportunity and all of the things that should come along with it then, maybe it's not a good marketing opportunity for you. You should have a process in place to handle these types of decisions. To ask the questions, to have the other leveraging marketing opportunities in place, if it fits the criteria and then to be...

In my industry...I need it today or tomorrow is normal. That's just how it is in our industry of graphic design and advertising. Clients always think of the handout, the business card or the posters at the last minute. Because they're business preparing the big picture. Hey! that's ok! We're here for you...this is what we do. Call us (804-545-7503) even if you don't have a last minute project. When having a last minute project it's best to hire someone with experience because the last thing you don't want to...

Samuel Little of Samuel Little Graphic Design is helping the co-owner of 888-VA-LAWNS with marketing ideas and the design of their landscaping advertisement for the Chesterfield Observer newspaper in conjunction with the Observers sales representative. After his conversation with them this was their comment in their email. "Samuel is a wealth of knowledge-- thank you for having him to call me!!! You can reach 888-VA-LAWNS at 1-888-VALAWNS or locally (804) 727-9303 for all of you lawn care needs from mowing, edging, mulching, shrub pruning, fertilizing, seeding, aerating, planting, clean-ups, and...

There was a veterinarian who had a new location with a state of the art facility. They were having a grand opening. I was designing their ad for a local newspaper and they gave me the text that was to be in the ad. After reading the text, they wanted people who read the ad and stop by to take a tour of the facility. My first question was "What are they giving away" and "why would someone take time out of their busy Saturday morning to visit a vet...