Brand

VIDEO: Hear what Samuel Little, president of SLGD has to say about marketing and advertising your business. Trends, strategies, and examples from Samuel Little with over 30 years of marketing and advertising experience for solo entrepreneurs and small businesses. The video is long but there is a lot of information that you will either learn and or confirm that what you are doing is right or wrong. All of the things that Samuel said in this video still holds true in 2021. Get a quick start on not only marketing...

The first failure of starting a business. Not creating a business plan. Aw, I don't need a business plan, I'll learn as I go. We find too often that without a vision, a mission and a plan the business can fail. After creating a business plan you find that the business is not doable. Starting a venture is serious. A business plan is a road map. It's a living document. All the things you put in a business plan will be your mission, your purpose, all of your thoughts, ideas,...

We hear from the experts saying pick a target market whether it be geographic and/or demographic. In my experience, with small business owners, they think of a target that's demographic and don't really think much about geographic markets. A business that has a service that targets a type of person by age, race, gender, education, etc., that's demographic. While a geographic targeting is the location of the business and what's around it. Samuel Little Graphic Design (SLGD) focuses on a geographical target. Now the experts say pick a target and...

Does your logo need refreshing? Recently, the Director of Operations of Action Tech contacted me from a search on the Internet for "Graphic designer, Midlothian, VA". With a high ranking for those keywords, Graphic designer, Midlothian, VA on Google, after reviewing my website (SamuelLittleGraphicDesign.com) and contacting me, he determined that I was a fit for them to redevelop their logo, business cards, shirts and soon to be website. Action Tech has been established for over 29 years. They had outgrown their logo and need a new look. Anytime I look at...

As humans, we all tend to stay with what we are comfortable with and accept change differently. Some people accept change very quickly and others like to stay in the comfort zone. And this is perfectly fine...however... You'll see alot of emails coming from comcast.net, verizon.net, yahoo.com, hotmail.com, etc. Everyone is business should have a domain email address. If you have a domain you should be sending email through your domain (ie services@slgd.com). A domain email offers many benefits: 1) Your representing your business in every email. Everytime you send...

Potential Client: Here's a potential client that says we can't spend anything on advertising because of the down economy. Wellll, you've got to start somewhere and here it is. This potential client's email address is: MyName@hotmail.com One inexpensive tip: Just think about this. Every time you send out an email which is about how many a day (I sent out 39 email today - 021810)? You're advertising for hotmail (aol, comcast, verizon, earthlink, etc.) and not your company by using a hotmail email acct. and not your own MyName@MyDomainName.com One...