Advertising

The 5 A's from Dave Saunders with Madison & Main Advertising Agency, Richmond, Virginia, USA If you’ve read the Weekly Report for some time now, you may be familiar with the 5 A’s of Marketing. More than a decade ago, I essentially categorized five different ways that companies should communicate brand messaging to their customers. I called it the 5 A’s; Attention, Access, Authority, Affinity, and Acclaim. Attention is all the ways marketing can grab attention — TV, radio, billboards, etc. Access is direct access to your target market, i.e....

Chris Fawcett presented today at the Chesterfield Chamber of Commerce, October Ask the Experts about how to get leads from your website. And most importantly tips on how the build the best mobile website. Those of us in the website development industry like SLGD need to be reminded of trends in website development. Third Marble Marketing provides Google Ads Management Designed For Small Businesses. SLGD works with Third Marble to provide Google ad services for its clients. If you didn't go to this meeting you missed an opportunity to know...

Shannon Loy taught us a lot about LinkedIn. She even spoke to us one on one about any questions we had during the breaks. Needed a specific question answered? DONE. I took away many nuggets to help my website development business be better on LinkedIn. Well worth the price! Since this was virtual it gave me an opportunity to make some updates to my LinkedIn profile in real-time. The Chesterfield Chamber offers many valuable workshops and talks to help you and your business be successful. Go here to see the...

Here's an email to a retail store client during the Covid-19 outbreak where stores are closing. 1) Get a notice together to post on your website and on Facebook. It's important for your customers to know where you and your shop stand. See attached example from one of my other clients. The intro is good information. 2) Now is a great time to advertise on Facebook because everyone is tuned in with idle time: Now is a great opportunity to talk about lotions and small gifts to give out to people...