January 2021

The 5 A's from Dave Saunders with Madison & Main Advertising Agency, Richmond, Virginia, USA If you’ve read the Weekly Report for some time now, you may be familiar with the 5 A’s of Marketing. More than a decade ago, I essentially categorized five different ways that companies should communicate brand messaging to their customers. I called it the 5 A’s; Attention, Access, Authority, Affinity, and Acclaim. Attention is all the ways marketing can grab attention — TV, radio, billboards, etc. Access is direct access to your target market, i.e....

VIDEO: Hear what Samuel Little, president of SLGD has to say about marketing and advertising your business. Trends, strategies, and examples from Samuel Little with over 30 years of marketing and advertising experience for solo entrepreneurs and small businesses. The video is long but there is a lot of information that you will either learn and or confirm that what you are doing is right or wrong. All of the things that Samuel said in this video still holds true in 2021. Get a quick start on not only marketing...

SLGD is honored to have been nominated for the Roger Habeck Small Business of the Year award from the Chesterfield Chamber for 2020. SLGD has been a Chesterfield Chamber member for over 12 years. SLGD has held many committee and organizational chair positions. Samuel Little, president of SLGD has been awarded the member of the month three times and awarded small business of the year since joining in 2008. SLGD's participation with the Chesterfield County Chamber of Commerce 2008 – Present – Member 2021 – TRC Team Leader 2017-2021 –...

SLGD is making an impact in its business community. SLGD was asked to help maintain the Market Ashland Partnership website. We kindly accepted. Supporting Local Business Professionals. Market Ashland Partnership creates new opportunities for local businesses in our area. Our support network of 70+ small and large companies allows for countless cooperative benefits. This includes discounts on local products & services, regular chances to engage with the community, and additional avenues of marketing and advertising. MAP exists to support community professionals in Ashland, Beaverdam, Hanover Courthouse, Montpelier, and Doswell. After...