Why it’s important to have a target market
Sep 5 , 2013
We hear from the experts saying pick a target market whether it be geographic and/or demographic. In my experience, with small business owners, they think of a target that's demographic and don't really think much about geographic markets. A business that has a service that targets a type of person by age, race, gender, education, etc., that's demographic. While a geographic targeting is the location of the business and what's around it. Samuel Little Graphic Design (SLGD) focuses on a geographical target. Now the experts say pick a target and...