January 2012

Make good decisions on what types of marketing avenues you should take. Don't be spontaneous. Think it through. If it looks like too much work to figure out if this is a good marketing opportunity and all of the things that should come along with it then, maybe it's not a good marketing opportunity for you. You should have a process in place to handle these types of decisions. To ask the questions, to have the other leveraging marketing opportunities in place, if it fits the criteria and then to be...