July 2011

When sponsoring an event you need a strategy. Here are some items and tips before sponsoring and event (not in order of thought process): 1) Where is the event being held? Note: Is the event in your geographical target market? Think of travel, boarding and dining expenses to attend. 2) Are the attendees in your target market? Note: Will you benefit from the attendees at the event? 3) How many attendees will be attending? Note: The amount and quality of attendees are important 4) Is the price for the event...