Direct Mail Marketing
Direct mail marketing is a perfect opportunity to get your company name in the hands of customers who want to hear from you about your latest products, services, and offers. Knowing your target market is very important.
Gone are the days of mass mailing: mail to as many people as possible and wait for a return. It’s a numbers game right? With the ever rising costs of paper and postage…those days are over.
In today’s market, there are so many variables as to why someone wants to do business with you. The number 1 reason most people do business with you is because you treat them as individuals, face to face, one on one. Treat your customer as you would want to be treated – special. Not thrown into a group of one fits all.
With our plan, we start with your current customers and work outward. Your current customer already knows you, so why not market to them? It’s less costly to market to a current customer than it is to make a new customer. Customers can be your best referral source.
To make direct mail marketing even more effective we mix your direct mail marketing with other forms of marketing to maximize its potential and to track its results. With this process we track results so that we can determine how to make your next direct mail marketing campaign work even more effective. With the right target, the “right message” and the right mix we can fine tune your marketing strategies for the best return with your marketing dollars thus reducing marketing costs.
Give us a call to discuss our plans to help you maximize your direct mail marketing campaigns.