Email newsletters send readers to your website

Hello Client,
I hope all is well with you all.
Did you get my postcard a few weeks ago?
Sorry, I wasn’t able to make the outdoor living event you had recently. It was on my calendar.

Good job on your first email newsletter!

Can I offer you some suggestions and tips?
Email newsletters are meant to take you to a website for more information. You have a brief article and put “…read more” at the end to link to your web site where the rest of the article is. It’s about leading them to your website where there is more information and then they browse your site for additional information.
I hear the clients say “I didn’t know you do that”…well now they can see what you do by leading them to your website by other pretenses.

Here’s a few tips:
-Make sure you check all words for misspellings.
-A picture is worth a thousand words and it captures your audiences attention longer.
-You want links from your newsletter to your website (for more information, read more – link to site or to facebook)
-Within the text if there can be a link…link it.
-It’s good to have links to the interior of your website rather than just a link to the homepage.
-I think the rebate and the cooking classes were the most important parts of this newsletter and should be at the top.

I want to tell you this before someone else does:
If you want all of this to work much better for you…I’d suggest a website redesign. But sometimes you/we don’t always have all the time or money we need to make these changes.

Times (web development) have changed.
SLGD is constructing websites to where you can make updates to the site. And again sometimes while this sounds good, it takes manpower (womanpower) on your part to make the updates (or you can send the changes to me and I’ll update them).

We can redesign your site and you’ll have access for updating everything.
For now, we can add a blog…which will allow you to add what you want (text/pictures/links) so that you can have brief articles in your newsletter that will link to the bigger article in your blog that’s connected to your website.

As you know all of this internet stuff interconnects…your website, other websites, email newsletter, facebook, twitter, linkedin and on and on.

Let me know what you want me to do and we’ll move forward.

I did get your code for the email newsletter and will add that soon.
I look forward to seeing your next newsletter!

Email marketing tips for

Wow! Pretty nice web site at
I see you sent out this email marketing campaign to people you know.
Tips/Comments on your email marketing:
1) Readers are going to scan your e-newsletter/email. They’re not going to take the time to read a whole block of text.
2) It’s better to get your point across in the first sentence and put your services in bullet points. Don’t be shy.
3) Have links to your web site about specific offers or testimonials with in the text of the email.
4) E-newsletters fail to direct people back to their web site. That’s where the information is and the WOW factor. Your email is a jump start to your web site.
5) Contact information needs to be much larger.
6) Offer a special at the end of your e-newsletter.

Good job: It’s good that you sent this email out on a weekend. Most people are computing at the house like I am on Sat. or Sun. morning.
I (I consider myself and average guy) compute on Sat. & Sun. mornings around 10-12am out on the deck (like I am now)…thinking/dreaming of my outdoor living space.

Good to hear from you again.
Let me know if you or your colleagues need any marketing expertise.
We design email marketing newsletter campaigns with
If you need email marketing, we can help.
Visit us at:

Needed it yesterday? Call us today.
(804) 545-7503

Improve your company brand by using a domain e-mail address

Potential Client: Here’s a potential client that says we can’t spend anything on advertising because of the down economy. Wellll, you’ve got to start somewhere and here it is. This potential client’s email address is:

One inexpensive tip:
Just think about this.
Every time you send out an email which is about how many a day (I sent out 39 email today – 021810)?
You’re advertising for hotmail (aol, comcast, verizon, earthlink, etc.) and not your company by using a hotmail email acct. and not your own

One small step…one step in improving your brand.

You may ask…Well, Samuel how do I fix this?
There’s not a way to get around it in Hotmail…they still get their plug in on the bottom of every email.
You need to move to Gmail (free) or Yahoo Plus (19.99/yr.)
I’ve been with Yahoo Plus for several years and it’s worked great for me, however Jan. 2010, I moved to gmail because of the new smartphones and I use their online calendar…Google has a lot of free services and products available. For me, they rank right up there with Apple. You think it…it can be done.

So, where do you start? Purchase a domain from and we’ll do the rest for a set up/training fee.

Benefits of having a domain email address:
-Your email address never changes as long as you renew your domain.
-Your email address can be whatever you want: services@, Joe.Jones@, work@, Me@, etc.
-You can forward your email to another email address which is what we are recommended above (I can explain later).
-You brand your business with every email that goes out and in.
-If people can’t remember your web site address they can assume that it’s the same as your “domain” email address.

So, if you want to look smart, never have to change your email address, build your business brand…contact Samuel Little Graphic Design at 804-545-7503 or visit us on the web at We’ll get you started.

E-Newsletter Tips

Hello potential client,
Your web site, at a glance, looks great. But your e-newsletter needs improvement.
Tips: A picture is worth a thousand words. Text is too small. In your next e-newsletter only have 2-3 offers/service sections; people don’t have a lot of time to read everything. Remember this is a monthly e-newsletter, don’t blow all of your information in the first month. The point of a e-newsletter is to: 1) keep your business on a “top of mind awareness” to the reader, 2) give important helpful tips with links back to your web site for more information.
When the reader is directed (by a link) to your web site the possible annoyance of the e-newsletter goes away because they are at your web site now and can review the information freely.

Even though you do want to give the reader the option to opt-out, don’t say it in your newsletter…there is an option for that at the bottom of the newsletter. Basically you are saying (with the link)…Opt-out.

If you’d like more information about how to improve your marketing efforts, give Samuel Little at a call at 804-545-7503.
Thank you for this opportunity.

E-mail and Business Marketing Tips

Hello Potential Client,
Thanks for your email. Your right, videos are becoming a part of web site design to bring in customers. As a web development company, we are exploring those opportunities right now…luckily you’ve contacted us at the right time.

I would like to have a video for but first…I would need to get a script together and I’m a little camera shy. I feel that if I’m going to produce videos for a client, I would need to know the process first hand.

Secondly, your first outreach to me shows you could use some marketing help. We specialize in marketing and advertising for businesses (online and in print) in the Richmond metro area, focusing most of our energies in Chesterfield County. has developed and maintained over 70 web sites since 1995 and has a consistent client base of about 20 main clients.

Here are a few FREE tips to help you in your marketing efforts:
(You can do all of this on your own but I would advise you to consult a professional marketer like, so that your message and brand are consistent, effective and worthwhile.)
1) It’s not ethical to send out an email to many people with their emails visible. I for one, (and others should too) am very picky with who has my email address because of spamming, viruses and the such.

Instead, use a service called Constant Contact. With SLGD’s link you can get a 60 day FREE trial by going to and clicking on the Constant Contact banner. Once you’ve signed up, (no credit card required) you can pick templates and design your email marketing email very easily. I have several clients using this service and used SLGD’s help to make it effective.

2) I noticed that you mention the services of ****** ********* that you are using. I don’t feel it’s necessary for you to mention them. Even if they are making the offer…make this offer your own…build your brand, not there’s. Use them as a third party vendor. You may have used them in your email to help with credibility. I looked you up online and you have enough credibility out there for people to know you’re legit.

Do you have a web site? I didn’t see it in your email. We need to speak so you can make your mark on the internet, effectively.
Can I give you a call next week? What day and time would be convenient for you?
Thanks again for the inquiry.