Be Very Careful Spending Marketing Dollars

Don’t throw away your money. Be very careful this year in spending your marketing dollars.

I see so many businesses spending dollars on advertising products that either in my opinion does not work or is not clearly marketing to their target. It sounds good in theory and makes sense but not really.

Don’t be spontaneous in marketing decisions. Think it through.
If your contacted by a rep over the phone have them send you the materials via email so that you can make an informed decision.
Tips:
-First, before costs, “is this serving my target market?”
-How can I leverage this marketing opportunity with my other forms of marketing?
-Is this something I would do long term? Would I make a campaign out of it and do it every year?
-Can I partner with another business on this venture?
There are many questions to ask before asking…how much is it.

And lastly, give me, Samuel Little at Samuel Little Graphic Design a call (804) 601-0545 for a free marketing consultation before making any decisions. I am passionate about what I do and cringe at the some of the things that businesses spend their marketing dollars on. Please give me a call (804) 601-0545 and let’s talk it through before you make a big mistake.

Samuel Little Graphic Design can consult you on how to get recognized in your target market and the result is, more business. Samuel Little Graphic Design provides 3 cores services to small businesses in Chesterfield County, Virginia:
Website Development
Print Design Services
Marketing and Advertising

Need to streamline your marketing efforts? Confused as to what to do next? Give Samuel Little, President of Samuel Little Graphic Design a call (804-601-0545) for a free consultation to discuss your next step in marketing your business, product or service.

If you like this article, you’ll like this one too!
Decisions on Marketing Opportunities

Delivery is Key for Blogging

How to deliver your blog.

1) Keep your postings/blogs short. I recently wrote a blog and it got too long…I was rambling on and wanted to tell the world everything had to say. When I finished…I broke the blog into two blogs then cleaned up the beginnings and endings. Then I added a link from one to the other so people can read the related article. And lastly, I scheduled them to publish 2 weeks a part. The information is not timely, just informative.
Readers don’t have a lot of time to read. I know I don’t. If it’s more than 15 lines of text, I don’t read the rest. I’m done.
In a blog get your point across and ask for business.

2) With most blog services you can set the blog to publish at different times. Don’t post blogs all at the same time. Readers get overwhelmed with information. Also it’s easier to track the results if you spread out the publishing of blogs.

3) Create a good subject line on your blog so readers will open it. Be vague and short. It creates curiosity.

FYI: I wrote this blog on 1/2/12 and will have it post 4 weeks from now. I have 2 other blogs posting a few weeks before this one.

Need a blog to express your views, to stay in front of your clients and potential clients? Contact me, Samuel Little of Samuel Little Graphic Design (804) 601-0545 fro a free consultation on your options for blogging.

Samuel Little Graphic Design provides 3 cores services to small businesses in Chesterfield County, Virginia:
Website Development
Print Design Services
Marketing and Advertising

Need to streamline your marketing efforts? Confused as to what to do next? Give Samuel Little, President of Samuel Little Graphic Design a call (804-601-0545) for a free consultation to discuss your next step in marketing your business, product or service.

Decisions on Marketing Opportunities

Make good decisions on what types of marketing avenues you should take.
Don’t be spontaneous. Think it through.

If it looks like too much work to figure out if this is a good marketing opportunity and all of the things that should come along with it then, maybe it’s not a good marketing opportunity for you. You should have a process in place to handle these types of decisions. To ask the questions, to have the other leveraging marketing opportunities in place, if it fits the criteria and then to be able to measure the results.

Here’s an example:
A local school calls and wants you to put an ad in their school directory:
1) Who will it reach and are they your target market?
2) If you support the school this time will you do it again?
3) If you support the school, how else can you support the school?
4) How can you get buzz that you supported the school?
Always be thinking on how you can leverage your dollars.

Recent happenings:
I asked a local merchant:
Where’s your businesses cards? He said “They have to buy something before they get a business card.” I said, What?!
Tip: A business card is the cheapest form of advertising.
Samuel Little Graphic Design can provide local, low cost, high quality printing for most all marketing materials: Business cards, rack cards, handouts, brochures, etc. Give Samuel at call (804) 601-0545 to discuss not only printing but the design of your marketing materials.

A campaign for schools:
Merchant: I sent 15 letters to potential clients and only got 2 responses.
 You sat at your desk, wrote a letter, mailed it and expected to get a return. “I don’t know why they did not respond…it’s a good deal…it will save them money.” These ways of advertising are over.
You’ve got to show you care. You have to have a personal connection with them. You have to be there in person. And if you are going to spend this much time with them, make sure you’re in it for the long haul. Several years.
Just think. If you can give back to the community, continue that effort year after year, get the buzz of the community and something they can count on, just think of the things you can do for your community and your business. Note: I see so many times that people put their businesses first by offering a way they can help the community. This doesn’t work…put your good faith first.

Giving back:
Merchant: We’ll give your organization 2% of everything you buy from us. 2%!?
They are creating to much work for themselves…what if that person only buys one item…you’re going to look real good giving a check to an organization for $1. Wow, Thanks.
Ok, instead of giving 2% to many organizations, why not give more to one organization every year, make a special presentation to that organization and get free press. Make it well known that that’s what you do to give back all year round.

Need FREE marketing advise?
Give me, Samuel Little at Samuel Little Graphic Design a call (804) 601-0545 for a free marketing consultation before making any decisions. I am passionate about what I do and cringe at the some of the things that businesses spend their marketing dollars on. Please give me a call (804) 601-0545 and let’s talk it through before you make a big mistake.

Samuel Little Graphic Design can consult you on how to get recognized in your target market and the result is, more business. Samuel Little Graphic Design provides 3 cores services to small businesses in Chesterfield County, Virginia:
Website Development
Print Design Services
Marketing and Advertising

Need to streamline your marketing efforts? Confused as to what to do next? Give Samuel Little, President of Samuel Little Graphic Design a call (804-601-0545) for a free consultation to discuss your next step in marketing your business, product or service.

Samuel! I need a brochure and business cards for a meeting!

In my industry…I need it today or tomorrow is normal. That’s just how it is in our industry of graphic design and advertising. Clients always think of the handout, the business card or the posters at the last minute. Because they’re business preparing the big picture. Hey! that’s ok! We’re here for you…this is what we do. Call us (804-545-7503) even if you don’t have a last minute project. When having a last minute project it’s best to hire someone with experience because the last thing you don’t want to do is spend precious time and money with a bad product at the end. Samuel Little Graphic Design will steer you in the right direction.

Here’s a few questions we’ll ask when you call:
• What is the project you want done?
• What is your deadline?
• Where do you need the project delivered or is it for pickup?
• For a printed piece, we’ll need to know this: quantity, size, colors (usually 4 color), 1 side or 2 sides, stock (paper). Once we have this information we can get a quote for you from the printer. We use local printers to support our local economy and you should too…it pays off.
• Do you have the materials (photos/text/copy/logos/font names/colors) to produce the piece or do we have to produce it?
• How many people are in the approval process. The less people, the faster the proofing process goes. So, if you have a fast turn-around project, we would suggest having one person have the final say…otherwise it could be costly in dollars and time. And most of the time – time we do not have.

If all of these questions are answered then I can give you a time schedule and costs of the project.

Give Samuel Little Graphic Design a call at 804-545-7503 (or visit our web site for more information) for your print design and printing projects. We have the experience and know-how to complete a project on time. We ask the right questions to get the best results for any project. We don’t promise what we can’t deliver. Samuel Little Graphic Design has been in business since 1995 with over 25 years of graphic design and advertising experience.

Client testimonial

Samuel Little of Samuel Little Graphic Design is helping the co-owner of 888-VA-LAWNS with marketing ideas and the design of their landscaping advertisement for the Chesterfield Observer newspaper in conjunction with the Observers sales representative. After his conversation with them this was their comment in their email.

“Samuel is a wealth of knowledge– thank you for having him to call me!!!

You can reach 888-VA-LAWNS at 1-888-VALAWNS or locally (804) 727-9303 for all of you lawn care needs from mowing, edging, mulching, shrub pruning, fertilizing, seeding, aerating, planting, clean-ups, and irrigation repair.