Case Study: Dr. Norma Caruso, Psy.D.
Norma Caruso Psy.D. is a clinical psychologist in the private practice of psychotherapy for individuals and couples in Richmond, Virginia. She is a certified sex therapist with the American Association of Sexuality Educators, Counselors and Therapists, an Associate Clinical Professor at the Medical College of Virginia in Richmond, Virginia, and a faculty member at the International Psychotherapy Institute, a postgraduate training program in the Washington D.C. area.
Dr. Caruso has published and lectured nationally and internationally on couple relationships and the evaluation and treatment of sexual difficulties.
Dr. Caruso knew that she needed to get on the Internet for several reasons:
- She noticed a drop off in business
- Her competitors are online
- Needed an online presence to show her services
- To blog and make recommendations
- To get more business
We developed a clean and easy to navigate WordPress website with all of Dr. Caruso’s credentials, specifics about the services she provides and common questions to ease the mind of those seeking her services. A special feature of the website is that Dr. Caruso recommends a book that is sold on Amazon through their affiliate program. Visitors to the website can review and purchase the book, all online, from her website and she receives a small commission from Amazon for each purchase. Her intentions are not to make money from the affiliate program but why not take a little more effort and take advantage of a service that is already provided by Amazon.
To Our Surprise: We search for domains for Dr. Caruso and purchased RichmondSexTherapist.com. That’s amazing! Properly chosen domain names are hard to come by. Especially, anything with Richmond to be the first word of the domain. That’s very powerful with search engine optimization practices. Domains are not chosen randomly and should be taken seriously as part of your online marketing strategy. We were glad we could obtain this domain. The site, as all of our sites have, Google Analytics for tracking who, where and when visitors come on and off the site for statistic information.
The website launched in late February of 2013.
Dr. Caruso is an ideal client. She provided us with all of the information we requested AND on time.