SLGD Awarded “2012 Small Business of the Year”

Samuel Little Graphic Design, Inc. “Small Business of the Year of 2012”
Samuel Little Graphic Design, Inc. “Small Business of the Year of 2012”

Samuel Little Graphic Design is the “Small Business of the Year of 2012.” The award was presented by the Chesterfield County Chamber of Commerce at their annual banquet last Friday, January 25, 2013.

“I’m humbled and honored,” Little said of the award. “It’s important to me personally and professionally to be part of Chesterfield County’s active business community. Being active in our Chamber, therefore, it’s a must for me. Our county’s Chamber gives small business professionals such as myself a sense of belonging.

“I like being a part of this area’s ongoing business growth. The Chamber give businesses, large and small, the opportunity to work hand-in-hand with like-mind professionals as well as county and regional government officials,” said Little. “The Chamber has no cliques. In Chesterfield all members are valuable players on the same field, large or small firms, government professionals or elected leaders. I consider the Chamber family.”

Samuel Little Graphic Design has been a Chamber member since 2008. Samuel Little is a Chamber ambassador, serves on the events and membership committees and on the member value sub-committee. With over 600 members, the Chamber’s vision is to be the champion for the business community, to fostering growth and development, to transform relationships and a contribute to Chesterfield County’s thriving environment.

Samuel Little Graphic Design & Marketing has been in business in Chesterfield County since 1995. Services include marketing consultation, website development, email marketing, logo design, brochure design, print advertising, direct mail, etc. SLGD is one of the few small business marketing firms in Chesterfield County providing bespoke website development and print design with marketing expertise. It’s a one-stop shop for small business seeking to put their message out to their publics.

Contact Samuel Little at 804-601-0545 or visit slgd.com for more information.
Contact Samuel Little for a personal invitation to the Chesterfield County Chamber of Commerce.
See a list of Chamber events: http://chesterfieldChamber.com/Calendar_of_Events__Registration.shtml

Pointers on QR Codes for Marketing

Oh cool! They’ve got a QR code on their postcard! Let’s scan it and see what we get! QR Codes are way cool!

Now yes, QR codes are cool. But are they serving a purpose? Most QR Codes are misused. They don’t do anything. And are just a waste of time and efforts if not properly used.

Here’s a little background on QR Codes from Wikipedia.org with a good explanation
QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside the industry due to its fast readability and large storage capacity compared to standard UPC barcodes. The code consists of black modules (square dots) arranged in a square pattern on a white background. The information encoded can be made up of four standardized kinds (“modes”) of data (numeric, alphanumeric, byte/binary, Kanji), or through supported extensions, virtually any kind of data.[1]
Reference: http://en.wikipedia.org/wiki/QR_code

How a QR codes are used in marketing.
Formerly only for industrial uses, they have in recent years become common in consumer advertising and packaging, because the popularity of smartphones “has put a barcode reader in everyone’s pocket” for the first time. As a result, the QR Code has become a focus of advertising strategy, since it provides quick and effortless access to the brand’s website.[8][9] Beyond mere convenience to the consumer, the importance of this capability is that it increases the conversion rate (that is, increase the chance that contact with the advertisement will convert to a sale), by coaxing qualified prospects further down the conversion funnel without any delay or effort, bringing the viewer to the advertiser’s site immediately, where a longer and more targeted sales pitch may continue.
Reference: http://en.wikipedia.org/wiki/QR_code

Here’s a few pointers on QR Codes:
1) Because of smartphones everyone has a barcode reader in their pocket. So, that would mean, that if you have a QR Code on your marketing materials then the link to whatever you want the person to read or act on should be able to the viewed legibly by a smartphone.

2) The QR Code is a focus of an advertising strategy and provides quick and effortless access to a website. This should be quick and effortless to the consumer but the advertising strategy that goes behind the QR Code should be thought out thoroughly and many questions should be asked before using a QR Code for marketing.

3) Now here is the most important part that many forget.
The purpose of the QR Code is to move the consumer further down the conversion funnel to bring the viewer for a more targeted sales pitch. Aaaah, A more targeted sales pitch.

All to often QR Codes leads us to the homepage of a website that can be mostly only viewed by a computer with a large screen. And then what is the targeted message? No, message. Dead end.

Recent examples:
Wendy’s paper bag QR Code:
Action: “Check-In for a chance to Win! Scan for Full Details and How to Find A Wendy’s Near You.”
Result: QR Code leads to a mobile website with 2 actions: 1) Enter to Win (they gather your contact info) and 2) Find a Wendy’s near you (they locate you).

Merchants Tire direct mail postcard QR Code:
Action: “Scan here to Shop Online”
Result: QR Code leads me to the homepage of their website with no action other than the regular offers which are very hard to maneuver on a smartphone. Dead end.

The Maids (home cleaning service) direct mail postcard QR Code:
Action: “Scan this code with a QR code app with your smartphone to learn more!”
Result: QR Code leads me to the homepage of their website with no action except I do see an offer for a $50 coupon but there’s got to be a better way to receive this offer on a smartphone. Dead end.

Side note: This comes to mind:
Businesses are really doing an injustice to mobile users by sending them to a website chock full of large files to download which results in paying for download data usage.

We look at every point of contact with the consumer to make sure that with every action we are giving result in value for the consumer. Leading them down a path with a result, not a dead end.
Where do your marketing dollars go when they lead consumers to a dead end? Wasted money that could have been used for good.

When using a QR Code for marketing you must do this:
-provide the viewer with a valued message
-lead them to a mobile website
-short to the point message
-ask for a responsive action (create sales)
-and be able to track and analyze the results to see if the QR code campaign did what it was intended to do

Before using a QR Code you need to have a mobile website with your call to action available immediately.

Samuel Little Graphic Design can make your website mobile. Click here for mobile website information.