a new domain added to the list… samuellittlegraphicdesign.com

we just made a major conversion of domain names and hostings. 1) we put a link to forward from our old company name kennettlittledesign.com to samuellittlegraphicdesign.com and deleted all of the unwanted email addresses from that domain. 2) we opened a new hosting account under the samuellittlegraphicdesign.com domain for seo purposes. 3) we will soon do away with the web site under the slgd.com domain and only use it for email but visitors and clients will still be able to get to our site through slgd.com.

we are also updating our site weekly, this will definitely help in our seo (search engine optimization) efforts.

The major plan is to make samuel little synonymos with graphic design because samuel little graphic design IS graphic design. presently “samuel little” in google and yahoo searches is ranked #3 in both. type in your company name in these search engines and see where you rank. if you’re not on the first page…we can help.

the marketing plan is to use slgd.com with our logo for all print advertising because it is easy to read and remember and to use samuelittlegraphicdesign.com with a link for all internet advertising because of its keywords and you’re only a click away.

visit our web site samuellittlegraphicdesign.com. we strive to help businesses do business. we can provide design and marketing consultation on a wide range. sometimes when potential clients seek our help…it’s too late, they’ve already made a bad investment. we wish potential clients would come to us first. visit our site to see the many services we offer…and remember the answer is always yes.

magazines and technology

i wanted to keep all of this information because it’s very true in a real world. it’s a lot to read.
Samuel Little Graphic Design will soon have services that represent some of what is said below.

Fifteen ways association magazines are using technology to make themselves the ultimate source for information and reader services.

Association environments are abuzz with phrases like “building a sense of community” and “creating families.” While the concepts have been around for awhile, technology–the great enabler–has pushed them to the forefront. Associations are harnessing their Web sites and other technology-based services to strengthen the ties that bind members to one another and to the core group. In many instances, a key objective is to position the organization as “the center of the universe” for information related to the association topic or field.

Magazines have generally been the most effective communication vehicles for associations, and they are critical elements in the new wave of initiatives. Magazines have not only been the traditional building blocks of association communities, they have also been at the center of the association’s information efforts. Although the electronic efforts of magazine staffs must be integrated with the strategic plans of their associations, technology is expanding the magazine’s organizational sphere of influence.

Ensuring that their print and Web magazines complement and promote each other has been the first order for most staffs. The process has been less straightforward than for many consumer magazines, however, since most association books represent only one click on the organizational Web site, rather than a stand-alone destination. The overall structure and design of the association Web site, of which the magazine is only one piece, is likely to be the responsibility of colleagues outside the periodicals staff. Blazing techno-trails becomes far more difficult when the overall organizational structure isn’t ready for it.

In terms of truly mind-blowing technology, only a few association magazines appear to be leaders. Resources, as well as the commitment and strategic vision of the association leadership, define possibilities. As a result, association magazine sites can range in sophistication from National Geographic’s interactive explorations to a packaged Web design purchased at an office supply store.

In any case, the trick is to adopt the concepts and devices that will strengthen the magazine, advance the organizational mission, and create a spirit of belonging–all within the unique context of the association environment. A recent informal survey of magazine staffs around the country turned up 15 straightforward, successful practices.

1. Archive past issues of the magazine. The archives are generally searchable. Access is often limited to members, but non-members, in some instances, can gain access by paying fees. Some associations have also established fees for members who want more than “basic” usage.

2. Provide supplementary information related to articles that appear in the print magazine. Articles published in association magazines often represent only the tip of the iceberg in terms of the information that can be provided by authors. Some staffs are publishing additional material, including, for example, charts and tables, bibliographics and links to other sources,

3. Offer chats with authors. Many staffs have found that authors are often willing to discuss their articles with readers. Chat rooms are usually limited to e-mail exchanges, but some staffs have staged video interviews with authors to complement, introduce or follow-up chats.

4. Create listservs for readers. Bringing together readers and members with shared interests in specific topics through listservs is a fairly common practice. Some association staffs have found that monitoring the listservs can be valuable–by helping them to identify current trends, concerns and needs, for example.

5. Update readers on late-breaking news. Critical news can be presented on the Web magazine, possibly in e-mails, or through other means. Both the electronic and the print magazine can provide more detailed coverage of important news stories.

6. Find staff. Many association magazines report that the Internet has become their best source for finding new staff members. Utilizing a variety of means–from spreading the word through a listserv, placing classifieds on the Web site, or responding to listings on other sites–association magazine managements appear to be finding their best staffing prospects in cyberspace.

7. Solicit reader feedback on particular issues of the magazine. Most association staffs can create targeted e-mail groups from among their readerships. Using either segments or the whole subscription list, e-mails that measure reader satisfaction or interest in any number of areas can be disseminated. While the surveys will not be scientific, many staffs are finding that, properly designed and utilized, they can provide useful intelligence.

8. Partner with advertisers. Through electronic displays of media kits, editorial calendars, contracts and ad specs, advertising procedures are being streamlined for some staffs. Even selling processes can be supported–if not managed–via e-mail.

9. Expand internationally. For most associations, the thorn in the global bubble has always been the cost of shipping magazines around the world. Electronic magazines on the Web site can be a powerful tool for pulling in international subscribers and members. In addition, full electronic versions of print magazines are now being distributed to subscribers or sold to other publics. The immediacy of these electronic versions is attractive to many readers, although many association magazines also give them the option of receiving a print version as well.

10. Outsource production processes. Many staffs, especially in smaller associations, are finding that technology makes the outsourcing of some processes practicable and even desirable. Working with “remote” contractors or other vendors in the area of design has become almost commonplace, for example (Like Samuel Little Graphic Design, they have the experience and know how to product award winning publications for any industry). Exchanges with freelance writers and editors have become much quicker and simpler to manage as a result of various technologies.

11. Run continuing stories. Sometimes association staffs publish articles with a “longitudinal” perspective; that is, they are stories that might add value for readers if they could be continued or revisited. For example, articles about the comparative development of twin babies, developments in accounting legislation, or someone’s weight-loss project might be followed over the course of time. Web resources make that process simple and help to keep readers connected.

12. Link authors to readers through their e- mails. In many association magazines, the e-mail address of virtually every author is part of the byline. Although author permission is obviously a vital feature of this initiative, buy-in from authors is usually the rule, rather than the exception.

13. Solicit subscriptions and renewals. Some associations have been slow to underwrite e-commerce technology, including the processes that enable subscription and renewal sales. In instances where subscription sales initiatives have been adopted, returns appear to be reasonable and, in some cases, excellent. The magazine’s ties to the association may sometimes promote subscription sales. Web site visitors may be attracted to the organization’s site by virtue of their interest in the association topic once they see a magazine devoted to the subject, they may become subscribers or members.

14. Promote spin-off publications. Large associations often create spin-off periodicals for special-interest groups. Linking these publications to the magazine Web site is a natural and can generate reader awareness and interest in the start-up magazines.

15. Handle complaints. Even in the best of worlds, readers sometimes want to register unhappiness. Some association magazines have found that setting up a place where readers’ voices can be heard is a good idea, especially when readership spans time zones. At the same time, it’s important that the complaint center be carefully monitored and that other contact be made when it’s appropriate.

Most association magazines have not fallen prey to the trap of “technology for technology’s sake.” Instead of feeling pressured to adopt “the next new thing” simply because it exists, staffs are focused on how technology can help to achieve goals and on how it can be harnessed to transform readers into families and neighborhoods.

Resources from:
The article is here: http://findarticles.com/p/articles/mi_m3065/is_14_29/ai_67718939/pg_1
Deborah J. Schwab, column editor, can be reached at debbie_schwab@intertec.com.

Anne Graham, a consulting editor in Longwood, Florida, had been editor of Internal Auditor, and is currently managing director of the International Association for Management Education.

Samuel Little Graphic Design – designers of publications and periodicals.

sick of junk snailmail? here’s how to get rid of it.

i saw on the today show this morning a way to get rid of the annoying junk snailmail (snailmail is a term used by internet geeks to differ from email and paper mail. email is email and snailmail is… well, much slower). i get so much junk snailmail that i can’t tell the difference between real mail and junk mail. sometimes i throw good mail or bills away…no wonder i get late fees. here’s a link to the story at the today show web site.

samuel little graphic design a web and print advertising design company.

filtering and reducing spam

fighting spam. samuel little graphic design is taking every effort to reduce spam specifically from web sites we have designed and ones that are in development. we are using several different code methods to help our customers reduce spam. however reducing spam from your web site is half the battle. we don’t have control over what our clients do on their own time with their computers. here’s a few scenerios:
-reduce spam from your web site by introducing code
-create a dummy email address for signing up for 1 time services
-create rules for spam in your email account or software
-in your email account or software, when it’s clearly spam, mark it as spam. your computer will learn what is spam and what is not
-read up on articles about third party software or services that help reduce spam (spamarrest.com)

there are services that you can use to reduce spam but now-a-days free software or even updates to the software you already have can do the same thing that services like spamarrest can do by creating black lists and white lists. everyone is fighting spam.

you may think that you’ve gotten so much spam mail that there is no recovery. well, we like to take the upper hand by making changes to eventually reducing spam all together…you have to start somewhere. start now.

if you want to know more about how to reduce spam contact samuel little graphic design for consultation.

here is an interesting article from macworld.com on how mac users filter spam. there are similar ways for pc users to filter spam as well, it’s along the same theory as to how mac filters spam. see the video on filtering spam for mac users.

samuel little graphic design is a web and print advertising company. print services include publication layout and design, directmail layout and design, advertising layout, logos, business cards, brochures, catalogs, circulars, books, directories, annual reports, newsletters, billboards, posters, trade show booth design and consultation, if it can be printed we can design for it. we also provide marketing and media placement services. internet services include web site development, database driven web sites, hosting, purchase domains, email spamming solutions, web site recovery unit and much more.